DIGITAL MARKETING FOR CORPORATIONS – A WORKSHOP (2Days)
WHAT YOU WILL LEARN
Digital Marketing includes everything from online advertising via i.e. Google Search Ads and Google Display Ads, Social Media Marketing (including Influencer Marketing), eMail Marketing, Affiliate Marketing, Search Engine Optimization (SEO) etc. as well as measuring how well these initiatives actually work for the bottom line. This corporate training course in Digital Marketing Best Practices will introduce your staff to all these in an instructor-guided hands-on setting, including the do’s and don’ts.
COURSE DESCRIPTION
The Digital Marketing Best Practices program focuses on the most critical aspects of today’s rapidly shifting online marketplace and has been specifically developed for corporate sales and marketing staff to expand their skill set in today’s internet driven market.
The program is based on a proven learning path prescribed by industry leaders. It includes hands-on learning modules with live projects, covering extensive content in search engine optimization, paid advertising, social media marketing, and web analytics.
COURSE OUTLINE
This corporate training program can be fully customized to your company’s needs. Our recommended training modules include:
- Module 1: Digital Marketing Strategies & Tactics
- Module 2: Web Analytics
- Module 3: Search Engine Optimization
- Module 4: Content Marketing
- Module 5: Email Marketing
- Module 6: Social Media Marketing
- Module 7: Affiliate Marketing
- Module 8: Pay Per Click Advertising
- Module 9: Mobile Marketing
TARGETED INDUSTRIES
Any business in any industry segment that has or plans to have an online presence.
WHO SHOULD ATTEND
Our corporate training in Digital Marketing Best Practices is aimed at Sales and Marketing Staff in your company at any level who need to learn how to make the best use of existing online marketing tools in order to significantly improve their company’s online presence.
PREREQUISITES
A basic knowledge of using Windows and the Internet is required.
ADDITIONAL INFORMATION
Laptop: You will need to bring your own laptop for hands-on practice and case study. Wireless internet access will be provided.
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